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Small Business Digital Marketing
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More than 80% of consumers look up a business or product online before making a purchase. It’s no wonder that marketing on digital platforms, like social media, websites, and search engines, is becoming increasingly essential for small businesses to raise their profiles and expand their customer bases.
Getting the best results requires a strong understanding of people and technology. Algorithms and trends change quickly, and successful small business digital marketing strategies must adapt just as fast.
If you are a small business looking to take your digital marketing to the next level, the expert team at The Agency Engine can help.
Why Small Businesses Need Digital Marketing
Nearly 100% of the U.S. population owns a smartphone, and almost everyone is online. This makes online advertisements, by far, one of the widest-reaching forms of small business marketing.
For small businesses, digital marketing can turbocharge your sales by putting your products or services in front of the right audience at the right time. A digital presence helps you stand out in a sea of competitors, especially as 1 out of 4 small businesses don’t even have a website. What’s more, a well-executed digital marketing strategy can expand your target audience from local to global and significantly increase your leads and sales.
While traditional and digital marketing will get eyes on your business, only digital marketing allows companies to gather data on their customers, competitors, and sales trends in real time and make informed adjustments.
SEO for Small Businesses
Digital marketing is very effective, but simply uploading a few posts to social media or creating a webpage is not enough to drive sales. Successful small business digital marketing strategies drive potential clients to your website and social media platforms. The best way to do this is to ensure that your company’s digital presence ranks highly on search engines like Google and Bing.
This is why search engine optimization, or SEO, is one of the most recommended digital marketing services for a small business. A great SEO strategy gets your digital assets to the top of search engine results, increasing your online visibility, and resulting in more clicks, leads, and sales. Ranking high in search engine results also gives small businesses a boost of credibility and trust, which helps convert new customers.
The expert team behind The Agency Engine’s SEO services does all the important technical work of selecting the right keywords to draw potential clients to your site, optimizing your webpage, and ensuring that search engines value and showcase your content.
Learn more about leveraging digital marketing and increasing your bottom line with The Agency Engine’s Small Businesses SEO Services.
Web Design for Small Businesses
Digital marketing for your small business will bring visitors to your webpage. Once they get on your site, their experience will dictate if they follow through with an inquiry or a purchase.
Any small misstep, from a too-long loading time to limited payment options, can stop a sale in its tracks. For this reason, The Agency Engine incorporates web design into its digital marketing services for small businesses.
We help our clients build websites that facilitate sales and foster customer trust. Since we design sites with digital marketing in mind, you never have to worry about implementation issues with us or other agencies.
Why a Strong Online Presence is Critical for Small Businesses
Whether you’re running an eCommerce shop or a brick-and-mortar storefront, small businesses need a strong online presence to attract new clients and build trust. A polished website and active social media profiles make your business look professional and lend credibility to your products and services.
Measuring Small Business Digital Marketing Success with Analytics
Data generation is one of the biggest benefits of digital marketing for small businesses. Digital marketing tools allow us to track every segment of your customers’ journeys, from discovering your business online to completing a purchase. These bits of data give us vital information about each marketing campaign’s success.
By analyzing this data, we can amplify effective marketing efforts and tweak areas for improvement. Our analytics process ensures you get a solid return on investment on each of your digital marketing channels.
What Makes The Agency Engine the Best Choice for Small Business Digital Marketing
Backed by a decade of experience in SEO, web design, and content development strategies, The Agency Engine has the technical know-how to successfully execute digital marketing for small businesses.
Our years in the industry have taught us that one size doesn’t fit all. That’s why we offer everything from comprehensive digital marketing packages to a la carte services that we can tailor to your needs.
Take Your Small Business to the Next Level with The Agency Engine
In today’s business landscape, a solid online presence is a non-negotiable. Boost your organic growth and leap over your competition with a strategic, results-driven digital marketing plan delivered by experts in the field. The Agency Engine team is ready to work with you to optimize your online presence and skyrocket your company to the top of the search results. Schedule a consultation today.
Ready to grow your business? Contact us.
FAQs About Small Business Digital Marketing
Digital marketing strategies for small businesses are similar to those used by large companies. Common marketing channels include SEO strategy for content and websites, social media, and email marketing. When executing a small business digital marketing plan, the key is to reach your customers wherever they appear online.
A stand-out professional website is the leading method for small businesses to showcase their products and services to a wider audience. However, without a comprehensive SEO strategy, your website will not gain the search engine visibility needed to attract new customers. That is why working with The Agency Engine, a digital marketing agency for small businesses, is essential.
Small businesses can choose from a multitude of online platforms to leverage their digital marketing campaigns. The most popular are Google, Facebook, and Instagram, all of which can help companies connect to their target audiences. Google is often best for businesses looking to increase their qualified leads, while social media outlets like Facebook and Instagram are better for raising brand awareness and building authority and trust.
Since marketing drives business growth, small businesses should set their digital marketing budget to at least 15% of their revenue. Many companies further allocate their digital marketing budget according to the 70/20/10 rule. This breaks down as 70% of digital marketing dollars will fund channels that will bring a predictably high rate of return. 20% can be invested in emerging channels, while 10% can go to testing new and intriguing platforms. Choosing the right digital marketing agency for your small business ensures that you see a return on your investment.
A great thing about digital marketing is that all outcomes are completely measurable. Leading marketing firms like The Agency Engine track dozens of key performance indicators (KPIs) for each marketing strategy, including organic traffic and search engine result rankings. We also craft specialized KPIs based on your business. This could include indicators like leads, consultations, or returning customers.
No, in fact, digital marketing works best when the focus is on fewer social media channels. This is because the audience and use of each platform are vastly different. For example, a B2B business may get more traction advertising to industry professionals on Linkedin rather than Facebook or X.
As a result, it is a better use of time and money to choose two or three channels that cater to a high percentage of your target audience and align with your products or services.