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Roofing Digital Marketing

We are a leading digital marketing agency for roofing businesses. For the past 8 years, we’ve specialized in delivering measurable results for roofing companies, helping them attract more customers and grow their revenue.

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While demand for roofing services is skyrocketing, few companies are leveraging online platforms to engage more clients and earn higher revenue. A quarter of home service companies don’t have a website and nearly 10% of firms don’t invest in marketing at all.  

Failing to invest in roofing marketing is leaving money on the table. Almost 100% of customers looking for roofing services will start their search online. If your business isn’t visible on review sites or search engines, you’re missing out on warm leads and potential sales. 

Digital marketing for roofing companies should focus on three key objectives: enhancing your online visibility, building and managing a strong reputation through positive reviews and testimonials, and streamlining the process for potential customers to connect with you and request services. By achieving these goals, your business can experience significant growth in both sales and revenue.

SEO for Roofing Companies

When potential clients research roofing services on a search engine like Google, more than 30% will click on the first link. Very few will make it past the third page. Ranking highly on search engine results can help your roofing company appear in front of more customers and increase your conversion rates.

The Agency Engine’s search engine optimization, or SEO, services use sophisticated techniques and best practices to ensure your website shows up top of the page in front of your ideal client base. We focus on long-tail and hidden keywords, which are more commonly used by searchers looking for home contractor services.  Our roofer SEO strategy also heavily emphasizes localized results to ensure that your business ranks highly for searchers in your service areas. 

Web Design for Roofing Businesses

Roofing marketing is highly reliant on visuals. Uploading an elegant, well-laid-out website with before and after photos can reassure customers and showcase your professional skills. Websites can also integrate customer management components by allowing clients to book consultations, make payments, and leave testimonials in one place.

User-centric design ensures that visitors can navigate effortlessly, find the information they need, and complete their desired actions without any frustration, reinforcing a professional image and boosting customer satisfaction.

Due to the importance of a high-quality website, The Agency Engine offers web design and development as part of its roofing marketing services. Our experienced team ensures your website has all the technical aspects customers expect – from fast loading times to mobile accessibility.

Content Marketing for Roofing Companies

The roofing industry offers unique opportunities to leverage different types of content, such as infographics, videos, and helpful guides, to inform and engage potential clients.  Content positions your business as a reliable source of expertise while addressing common questions and concerns.

When executed effectively, content marketing for roofing companies does more than just inform—it helps businesses stand out from competitors by showcasing unique value, strengthening brand authority, and fostering a positive reputation. Over time, this approach will help cultivate long-term relationships with clients who see your business as a trusted partner for their roofing needs.

Why Work with The Agency Engine for Roofing Digital Marketing?

For the past 8 years, The Agency Engine has executed successful roofing marketing plans for businesses and contractors in diverse locations. We have the technical know-how and industry insight to deliver outstanding, tangible results.  We deliver measurable outcomes that boost your online presence and generate meaningful engagement and conversions. 

Whether it’s enhancing your website’s visibility through SEO, executing data-driven advertising campaigns, or creating compelling content that resonates with your audience, we have the skills and insights to help your roofing business thrive.

Take Your Roofing Business to the Next Level

In today’s competitive market, potential customers increasingly rely on online searches, reviews, and digital platforms to find and evaluate roofing services. 

If you’re looking to boost your sales, working with an experienced roofing marketing agency can take you to the next level. Reach out today and find out what The Agency Engine can do for you.

Ready to grow your business? Contact us.

FAQs About Roofing Digital Marketing

Why do roofing companies need digital marketing?

Digital marketing supports roofing businesses by improving visibility, building trust, and streamlining the customer journey. Customers are increasingly turning to online reviews to make contractor decisions. More than 90% of clients say online testimonials and reviews impact their purchases.  Without an online marketing plan, roofing businesses risk losing this growing client pool. An absence of reviews or a poorly managed online presence may lead potential customers to choose competitors with stronger reputations and visibility.  Likewise, reviews provide social proof by showcasing the quality and reliability of your services to potential customers. 

How long does it take to see results from roofing digital marketing?

On average, our clients experience an uptick in key performance indicators within a month of a digital marketing strategy launch. It will take a longer-term strategy to generate the best results and the highest rate of return.

How much does roofing digital marketing cost?

The cost of a roofer digital marketing strategy depends on the business’s goals and the types of services it requires. Typically, there is a direct correlation between investment and outcomes: the more ambitious the growth objectives, the broader the marketing efforts needed to achieve them. 

For instance, businesses aiming for rapid expansion may require a combination of SEO, paid advertising, social media campaigns, and content marketing, all of which can drive up costs but also deliver substantial returns when executed effectively.

What is local SEO, and why is it important for roofers?

While traditional SEO focuses on targeting specific keywords, local SEO goes a step further by prioritizing searchers within your service area. Since customers often prefer working with local contractors, optimizing for local searches allows your business to connect directly with the clients most likely to need and engage your services. 

Local SEO achieves this by leveraging tools like Google Business Profile, which enhances visibility in local search results and maps. Additionally, it builds online authority through region-specific strategies, such as gathering positive reviews on local and city-focused directories and review sites. Aligning your business with localized search trends increases credibility and visibility within your target market. 

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