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Cannabis Digital Marketing
We are a leading cannabis digital marketing provider. For the past 8 years, we’ve focused on driving real ROI for cannabis businesses.
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Since California legalized medical marijuana in 1996, more than 35 states have followed suit. Further, recreational cannabis is now legal in more than 20 states, and an ever-growing list of jurisdictions are putting marijuana legalization on the ballot. These policy changes have created a boon for the legal cannabis market, currently valued at over 33 billion dollars.
Despite the immense market and growth potential, advertising cannabis products, especially online, is heavily regulated and includes numerous pitfalls. Businesses looking to increase their brand profile and sales should invest in an informed, strategic cannabis digital marketing plan to expand their customer base while staying aligned with local, state, and federal rules.
Why Digital Marketing is Important for Cannabis Businesses
There are more than 15,000 cannabis businesses in the United States, selling their products online and in brick-and-mortar stores. In the most competitive markets, there are 36 dispensaries for every 100,000 residents. Companies need effective cannabis marketing strategies to stand out amongst such stiff competition.
A well-executed cannabis digital marketing strategy can boost sales and expand your clientele without running afoul of advertising regulations or federal rules.
SEO for Cannabis Businesses
Updated marijuana policies have made cannabis more accessible than ever, and customers are turning to the internet to learn more about available products and vendors. When potential clients look up cannabis products on Google or Bing, you want your business to be one of the first links they see.
Search engine optimization, or SEO, optimizes your digital marketing efforts and helps your company and products show up on the first page of search results. This greatly increases the likelihood that your target audience will check out your website and follow through with a purchase.
As an experienced cannabis digital marketing agency, The Agency Engine knows the ins and outs of successful cannabis SEO campaigns that will get your websites, social media, and other online marketing platforms to the top of the search page. Contact us and up your Cannabis SEO strategy.
Web Design for Cannabis Businesses
When it comes to cannabis digital marketing, your website is your chance to make a great first impression on your customers. Visitors expect smooth navigation, high-quality photos, and accurate product descriptions. If any of these features are missing, you run the risk of losing sales.
The Agency Engine has earned its reputation as the best cannabis marketing agency due to our thoughtful web design and development offerings that amplify your marketing efforts and convert visitors to customers.
Unique Challenges in Marketing Cannabis Online
Marketing cannabis online is not as simple as uploading a few social media posts. When running a digital campaign for cannabis, marketing companies need in-depth knowledge of the current legal and regulatory landscape.
For example, many social media platforms will restrict cannabis-related advertisements or posts unless they are written according to very specific guidelines. At the same time, companies that make unverified medical claims about their cannabis products can risk violating FDA and FTC rules.
You can easily avoid these pitfalls by working with an experienced cannabis marketing agency like The Agency Engine. For the past 8 years, we’ve worked side-by-side with cannabis entrepreneurs and companies, helping them increase their online presence and revenue while maintaining compliance.
Benefits of Partnering with The Agency Engine
There are many reasons you should choose The Agency Engine to launch your cannabis marketing strategy:
We know the ropes– Our skilled digital marketing team is backed by a decade of experience navigating the ever-changing landscape of online advertising and legal cannabis. We have the tools and expertise to deliver a successful campaign.
We understand the industry– As first movers in the cannabis marketing space, The Agency Engine excels at delivering reputable and compliant strategies that attract niche target audiences and build credibility.
We do it all– A successful digital marketing strategy doesn’t stand alone. We ensure that all aspects of your online presence, from your social media branding to your website, work together to funnel customers to your products and grow your sales.
Start Your Cannabis Digital Marketing Journey with Agency Engine
Whether you’re just starting your digital marketing journey or looking to improve your results, The Agency Engine can help. Reach out today and schedule a consultation with our expert team. We will assess your current strategy and determine how we can bring the most value.
Ready to grow your business? Contact us.
FAQs About Cannabis Digital Marketing
Due to legislative differences between states and the federal government, cannabis products are held to similar restrictions as illegal substances, even if they are legal in your location. The FDA and FTC also enforce guidelines on how cannabis products can be marketed.
As a result, many digital marketing platforms, including Facebook and Google Ads impose restrictions on these types of products. An experienced marketing agency can help you comply with these various regulations and ensure your product reaches your target audience.
It depends. Both Facebook and Google restrict how cannabis can be advertised on their platforms. For example, both companies will reject advertisements featuring the cannabis plant or paraphernalia or references to cannabis use.
However, informational or educational content on cannabis components, like CBD, may be permissible. Further, some products, such as non-ingestible cannabis oils or hemp products of all types may be directly advertised on Facebook.
The average digital marketing campaign will begin to produce organic results within one to six months. Cannabis marketing companies, like The Agency Engine, track a number of metrics, including visitor traffic and conversion rates to measure your campaign’s success.
The Agency Engine is deeply familiar with the legal and business regulations that oversee cannabis digital marketing. We stay up-to-date with all digital marketing platforms’ policies regarding cannabis advertising and adapt our marketing strategies accordingly.
Due to stiff competition and advertising restrictions, cannabis companies should allocate a minimum of 15% of their yearly revenue towards marketing costs. However, businesses that invest more in their marketing yield even higher returns.